Natural Annie Essentials

About the project

Barracuda Advertising designed the email newsletter for NaturalAnnie Essentials, a black woman-owned lifestyle brand known for tropical-inspired soy candles and a feel-good, vibrant aesthetic, with products carried in over 60 stores across the US and Canada, including Target.

The design translated the brand’s warm, playful in-store and social identity into a clean, scannable email format — built to highlight new scents, seasonal drops, and promotions while staying true to the tropical, feel-good energy the brand is known for.

    • Email newsletter layout and design