Reez Rolling Paper
About the project
Barracuda Advertising designed the brand identity and full packaging system for Reez, a premium organic rolling paper for the discerning smoker.
The identity leans into vintage craft — an engraved, etched-serif wordmark on a ribboned banner, gold against black and mustard — carried consistently across the retail pack, natural gum sub-box, and shipping carton, with a co-branded Mbogi Genje mark and hand-drawn carton illustration adding a layer of street-culture storytelling.
